Permalink SEO Individual Post URL Search Engine Optimization

Cardinal rule of SEO (Search Engine Optimization)

The first cardinal rule of SEO (Search Engine Optimization) is, put key words into:

1. blog or website URL


2. blog title


3. individual post URL (permalink)


4. individual post title

Now one you have created your website or blog, its URL is pretty much fixed. I would be very reluctant to change the URL of a blog as that would mean dead links plus you would be starting from scratch as far as search engines are concern. That leaves the individual post URL or permalink plus the post title.

Previously, with the old classic Blogger, if after publishing a post you change the post title or date, the post URL would also change. That was why I was very very reluctant to change the post URL once it is published. Those bad old days are over. Now with the new improved Blogger, after publishing a post, changing either the post title or the date or both will not change the post URL.

You can make use of this fact to do some SEO using the title. Remember it is good to get keywords into both the post title and post URL remembering that once published, a post URL is fixed, constant. I make use of this by publishing a post twice, once with whatever key words I want in the post title without any words ignored by search engines and without worrying too much about whether it is understandable or not. (words ignored by search engines are words like a, of, the, etc.) After publishing and getting these key words into the post URL (permalink), I can then edit the post title to whatever I want without worrying that the post URL will change.

Take this example - Types of blogs: business blog to promote online merchant. Its original post title was "Types blogs business promote online merchant", not a perfect post title but without words like of, to, etc., all of which would be ignored by search engines. Below is a screen shot of the post as it was originally published:

http://adsense-alert.blogspot.com/2008/06/types-blogs-business-promote-online.html

The last part of the post URL contains the words

types-blogs-business-promote-online

After publishing and getting the post URL established, I can now change the post URL to whatever I want and the above URL will not change. In fact, I changed the post title to "Types of blogs: business blog to promote online merchant", with superfluous (to search engines) of, to, in the post title to make it more readable than the original. Below is a screen shot of the post with the URL unchanged but with a new, readable post title:



Note that the post URL remains the same:

http://adsense-alert.blogspot.com/2008/06/types-blogs-business-promote-online.html

E-Book as an Income Making opportunity

An e book may be defined as an electronically or digitally produced book often written and made available via the internet. A lot of publishers are going this way nowadays as it is more cost effective, preserves the environment by not using paper, reaches a wider audience in a much quicker time frame and is also less restrictive in terms of getting your information published. Readers are also seeking the convenience of being able to readily access the information whenever and wherever. So instead of having to order a physical or hard copy of a book and having to wait weeks for it to be delivered, people sometimes prefer to instead download it and access the information immediately. E books are here to stay and are definitely the way of the future.There will always be a place for traditional books,but what e books offer is an alternative, and another dimension to book publishing and consumption.

The growth of the e book industry presents an excellent income opportunity for writers or publishers wishing to explore the possibilities. It is not very difficult to create an e book as long as you have valuable information that can be incorporated or packaged into a book and made available to the public. As mentioned earlier, it is also a lot easier to get an e book published in comparison to a traditional book as you can get away with a lot more.You don't have to worry too much about things such as packaging in terms of the cover you will be using, or the size of the book, or the cost of the paper etc. Hence you will definitely save some time and money by going this route. You may also get people to help you market or sell your e book for a commission by making it available through an affiliate program. It certainly makes sense to share your profits and have your book reaching a larger market than to keep all the profits for yourself and having to do all the sales and promotion. This may be the way to go until you establish a name for yourself and can stand alone. A lot of e book publishers offer their products through an affiliate program so even if you can't create your own e book you could still earn by choosing a good book, promoting it on your website and earning some commission. The possibilities are endless.

If you find your creative juices flowing and if you believe that you are an expert in any particular area that a lot of people would be interested in, then this could be the opportunity of a lifetime. Create your e book, share your information and provide solutions for the masses.You will of course have to find creative and effective ways of promoting and marketing your e book as this is extremely important. Good Luck!

My name is Mario Seville with an aim to help people realize the tremendous opportunities that the internet provides today.You may visit my website at http://www.internetopportunitiesnow.com for more information.